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Tag Archive 'Lisa Jacobs'

As print readers dip into their periodical of choice, they are enticed by catchy titles and headlines of nearby stories, chapters or sibebars.  In his Social Theory and Social Structure (1949), sociologist Robert K. Merton called this phenomenon of discovering one thing on the way to another  the “serendipity pattern.” In “A Better Pencil,” Dennis […]

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Inherent in Google’s search algorithm, in fact, the very thing that differentiates Google search from competitors is something called the damping factor. After being frustrated by the Alta Vista and Yahoo searches that returned unsatisfactory results such as “Bill Clinton Sucks” jokes as the best result simply because a site with hundreds of Bill Clinton […]

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